DC Extended Universe Wiki

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DC Extended Universe Wiki
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DC Extended Universe Wiki

Corporate Advertising is used to improve the image of corporation. This page shows the advertisements and marketing campaigns of companies who use creations of the DC Extended Universe to promote their products or brand. These promotions are in cooperation with Warner Bros., which help to promote DC's own products.

Banpresto[]

Banpresto is a high-end Japanese collectible figure manufacturer. They produced statues, the Q Posket series of 5-6-inch character figures, and the WCF series of figures for the DC Extended Universe.

Beast Kingdom[]

Beast Kingdom is a producer of action figures and other character collectibles.

Bleachers Creatures[]

Bleachers Creatures is a line of plush characters featuring those of the DC Extended Universe.

Build-A-Bear[]

Build-A-Bear is a toy company that specializes in stuffed animals and accessories, such as costumes for stuffed animals for Man of Steel and Batman v Superman: Dawn of Justice.

Burger King[]

Burger King in Russia released a set of statuettes in their King Jr. meals consisting of:

Burger King released a set of toys for their King Jr. meals for Wonder Woman 1984 in 2020 including the following:

Cold Stone Creamery[]

Cold Stone Creamery is an ice cream parlor chain that has produced custom flavors as special tie-in promotions for Batman v Superman: Dawn of Justice, Wonder Woman and Aquaman.

Cryptozoic Entertainment[]

Cryptozoic Entertainment is a collectibles publisher that produces character figures, card/board games, and other collectibles for Wonder Woman, Wonder Woman 1984 and The Suicide Squad.

Cryptozoic also released the Super Heroes & Super-Villains series of collectible cards in 2019 that featured several films of the DCEU along with Christopher Nolan's Dark Knight Trilogy. The series included cards based on the DCEU films Man of Steel, Batman v Superman: Dawn of Justice, Suicide Squad, Wonder Woman, Justice League, Aquaman, and Shazam!. There are five cards per pack, six packs per hobby box, and 6 boxes per case. A binder was also sold alongside the set for storage and display, and it included a Batman Begins film cel card that was unavailable in the packs themselves.

Diamond Select Toys[]

Diamond Select Toys is a toy company that produces DC Extended Universe merchandise.

DirectTV[]

On September 21, 2021, DirectTV released the first chapter in the digital comic series Serving Up Justice, which they used to promote their service. They feature robots attacking Serena Williams' tennis match before her doppelgänger from the multiverse appears. Initially released weekly through DirectTV's website, the chapters were to be compiled into a physical release for November, 2021.

Dr Pepper[]

Dr Pepper is a soda brand that has had a number of tie-in promotions with Batman v Superman: Dawn of Justice and Wonder Woman. Dr Pepper released a line of digital comics that could be acquired by scanning Dr Pepper bar codes.

Eleven by Venus Williams[]

Eleven by Venus Williams is a clothing line with a Wonder Woman series tied in to Wonder Woman 1984. Both Venus and Serena Williams worked on promotional tie-in material for Wonder Woman 1984. Venus with her clothing line, and Serena with her comic series.

Finders Keyper[]

Finders Keyper is a brand of character figures that come with keyrings that snap into the base of the figures, intended to keep one's keys from getting lost. The produced for Batman v Superman: Dawn of Justice and Suicide Squad.

Frito Lay[]

Frito Lay released "Upstairs/Downstairs", a digital comic available alongside non-DCEU comics with bags of chips for their Batman v Superman: Dawn of Justice promotion. They later ran a Wonder Woman 1984 contest through specially-marked Doritos products.

Funko[]

Main article: Funko

Funko is a brand most known for its Pop! vinyl figures, but also produces a number of other product lines, many of which have taken the form of DC Extended Universe characters and props.

General Mills[]

General Mills released Batman v Superman: Dawn of Justice-branded cereal in two flavors - one for Batman, and one for Superman. They also released a series of four comics, one coming free with each box of specially-marked cereal.

Hallmark[]

Hallmark is a popular greeting card company that also produces figural ornaments and other various trinkets. It manufactured several such products for the DC Extended Universe. Keepsake is an especially high quality series of ornaments and Itty Bittys are small plush characters.


HeroClix[]

HeroClix is a game played with collectible miniatures focusing on comic book and video game characters. It's produced by WizKids, LLC and includes series centered on the films of the DC Extended Universe.

The Starter Set is everything needed to play the game, and so came with a set of HeroClix figures. Those included are: 101 - Superman, 102 - Jor-El, 103 - Kryptonian Warrior, 104 - Nam-Ek, 105 - Faora, and 106 - General Zod. The TabApp Elite two-pack is a set of figures (Superman and General Zod) that can be used with iPad and Android tablets to defeat AI enemies and level up the characters. The figures are also fully compatible with a standard game of HeroClix.

Like the Man of Steel Starter Set, Fast Forces comes with everything needed to play the game. The figures included are: 001 - Batman, 002 - Superman, 003 - Wonder Woman, 004 - Aquaman, 005 - Mercy Graves, and 006 - Lex Luthor.

Herocross[]

Herocross is a brand of metal action figures featuring characters from Batman v Superman: Dawn of Justice and Suicide Squad.

Hot Toys[]

Hot Toys is a producer of premium character figures. They're known for their lifelike, posable figures, but also make more stylized character figures, known as Cosbaby. They produced for all media from Man of Steel to The Flash.


Cosbaby products:


House of Sillage[]

House of Sillage is a makeup brand that had a "Wonder Woman 1984 Collection" for Wonder Woman 1984.

Ink to the People[]

Ink to the People is a fundraising merchandiser specializing in printing custom designs on clothing, mousepads, and other common print-surface merch. Their business model is designed around donating to charity and personal businesses, and so they hold fundraising campaigns through merchandise sales for charities of the host's choice. Zack Snyder ran a few fundraisers through their service featuring Zack Snyder's Justice League to benefit the Foundation for Suicide Prevention, which contributed to the over $500,000 generated for AFSP by the #ReleaseTheSnyderCut campaign.

Jeep[]

Jeep promoted their 2016 Renegade through Batman v Superman: Dawn of Justice. The Renegade was featured prominently as the vehicle of choice for Bruce Wayne when he landed in Metropolis during the Black Zero Event. Jeep also sold a special edition 2016 Renegade with the Batman v Superman logo embossed on the back hatch.

Kawaii Cubes[]

Kawaii Cubes were a collection of stackable cube-shaped character plushies that produced for Batman v Superman: Dawn of Justice and Suicide Squad.

Kellogg's[]

Kellogg's ran a Man of Steel sweepstakes with specially-marked products, produced Batman v Superman: Dawn of Justice fruit snacks and a custom Rice Krispies Treats flavor, as well as Justice League fruit snacks.

KFC[]

KFC had Man of Steel kids' meal toys and umbrellas based on the movie that came with certain family meals and an additional Chaki Kids Club promotion. The kids' meal toys were:

  • Superman launcher
  • Superman figure pen
  • Superman note pad holder statuette
  • Man of Steel lenticular character viewer
  • Man of Steel sticker sheets

Carl's Jr. had Cool Kids Combo toys featuring the following:

  • Superman action figure
  • Superman logo glyph ring
  • Superman wrist band
  • Man of Steel trading card packs

Jollibee's kids' meals also had Man of Steel toys, two of which were reused from the KFC line:

  • Superman launcher (shared with KFC set)
  • Man of Steel lenticular character viewer (shared with KFC set)
  • Superman disc blaster

KFC ran a Batman v Superman kids' meal promotion with the following five toys:

  • Superman pen/pen holder that doubles as a statuette
  • Superman paper clip holder statuette with Superman logo paper clips
  • Batman card holder statuette
  • Armored Batman light-up statuette
  • Wonder Woman note pad case statuette

KFC ran a Batman v Superman: Dawn of Justice kids' meal promotion with the following five toys:

  • Superman pen/pen holder that doubles as a statuette
  • Superman paper clip holder statuette with Superman logo paper clips
  • Batman card holder statuette
  • Armored Batman light-up statuette
  • Wonder Woman note pad case statuette

KFC released a set of kids' meal toys for Justice League including:

  • Superman
  • Tactical-suit Batman in the Batmobile
  • Wonder Woman
  • Flash
  • Cyborg

Kismet Decals[]

Kismet Decals is a company that produces wall stickers for interiors. They had a "Wonder Woman 1984 Launch Takeover" promotion for the month of December, 2020, where they announced several decals based on the film. Each decal can also be viewed in augmented reality to test how they look in customers' homes on their website.

Knight Models[]

Knight Models are a brand of miniature character figures used for their own tabletop games. The miniatures are sold unpainted like most tabletop miniatures, though the promotional images below depict the painted versions.

LEGO DC Super Heroes[]

LEGO DC Super Heroes is a subtheme of LEGO launched in 2013. LEGO produced various sets based on films in the DC Extended Universe.

Loot Crate[]

Loot Crate is a subscription collectibles box featuring all manner of pop culture memorabilia. The box is sent out monthly to subscribers and includes repackaged merchandise as well as unique merchandise from various popular franchises, including the DC Extended Universe.

Luxie[]

Luxie is a makeup brand that released a few custom makeup accessories for Wonder Woman.

McDonald's[]

McDonald's released a set of bobble head backpack hangers that could be purchased with any meal for a limited time in 2017. They were:

Mercedes-Benz[]

Mercedes-Benz held a Justice League promotion wherein two of their vehicles were featured in the film. Bruce Wayne's Vision Gran Turismo was custom made for the film, and the E-Class Cabriolet also made its film debut as Diana's personal vehicle. For more information, visit the Mercedes-Benz website for their Justice League article. Mercedes-Benz also released a series of six promotional comics for free on their Instagram page.

Mattel[]

Mattel is a toy company that produces a wide variety of toys and collectibles pertaining to the DC Extended Universe.

Barbie[]

Barbie is a Mattel brand of poseable dolls that has made a number of dolls for characters from the movies of the DC Extended Universe. Each doll is about 12 inches tall and clothing/equipment is usually interchangeable.

DC Multiverse[]

DC Multiverse is an action figure toyline from Mattel, later by McFarlane Toys. It primarily consists of 6-7 inch figures. The figures that came out prior to the Wonder Woman 1984 series were produced by Mattel, and these figures are slightly smaller than those that came out later. They're also typically considered to be of lower quality by collectors. The first DCEU-related figures were released in 2016 to promote Batman v Superman: Dawn of Justice.

Each series often has an additional character that can be constructed with pieces included in each figure in the set, such as the Trench Warrior figure of the Aquaman set. There's also a subset of figures known as MegaFigs, which are characters that are larger than a normal human who are made into a Multiverse-compatible action figure to scale with the smaller characters, such as the Darkseid and Steppenwolf figures from the Zack Snyder's Justice League set.

Hot Wheels[]

Hot Wheels is a brand of toy cars and accessories relating to DC Comics. Most DC Extended Universe movies have a mini-series of cars that released alongside the film. There are also many variants from other Hot Wheels designs that have been given new details inspired by DCEU characters, along with Hot Wheels playsets and vehicle replicas.


Micro Collection[]

Within Mattel's 2021 Micro Collection Justice League series, two character figures were based on their DC Extended Universe designs. Armored Batman as he appears in Batman v Superman: Dawn of Justice, and Cyborg as he appears in Justice League and Zack Snyder's Justice League were included within a larger series of non-DCEU figures.

Mighty Minis[]

Mighty Minis is a Mattel line of miniature action figures. Each figure is comprised of interchangeable pieces that can be swapped with other characters to produce custom characters. Each figure is about two inches tall and comes with a torso, left arm, right arm, legs piece, and sometimes a cape.

  • Original Minis: A Zag Toys line of character miniatures that rest on small bases.
  • Figural Keyrings: A Monogram line of rubber keychain characters and vehicles.

Medicom Bearbrick[]

Medicom Bearbrick (stylized as Be@rbrick) are a series of character figures with teddy bear-like ears.


Meerkat Movies[]

Meerkat Movies was a movie ticket sales promotion run through Compare the Market, which is a website that helps compare insurance rates. Their ads feature a pair of meerkat characters known as Aleksandr and Sergei, who were used for a special Batman v Superman: Dawn of Justice promotion, including a pair of plushies dressed as Batman and Superman and a comic that featured them dressed as Batman and Superman.

The comic, called A Heroic Journey, is a two-part, 16-page (each) one-off story about the meerkats who face the challenges that one might expect meerkats to face when attempting to get to their showing of Batman v Superman: Dawn of Justice on time. The comic is not canon to the DC Extended Universe.

Mini Mez-Its[]

Mini Mez-Its are a Mezco Toyz line of 2-inch character figures. They are also sometimes made as keychains, which they call Clip-Ons.

Monogram[]

Monogram is a brand that specializes in laser-cut foam figures and pewter pins and keyrings, including several series of products produced for the DC Extended Universe.


NECA[]

NECA is a toy/collectibles brand that produced action figures and other character figures from Man of Steel to Justice League.


Nendoroid[]

Nendoroid is a series of stylized 4-inch action figures that produce characters from multiple lines of anime, video games, and live-action franchises, including the DC Extended Universe, and the figures have multiple swappable pieces, like alternate faces and accessories, all built to be displayed on a clear stand that can hold the figure in many positions without worrying about balance.

Nestlé[]

Nestlé ran a Batman v Superman: Dawn of Justice promotion through their cereal including activity books and character figures based on the film.

New Era[]

New Era is a popular brand of baseball caps, which has made multiple lines of DC Extended Universe hats.

Orville Redenbacher[]

Orville Redenbacher ran small promotions with their popcorn products for both Wonder Woman and Justice League in 2017.